Consumer ethnocentrism and purchase intentions in native Latin American consumers
This study examines the role of consumer ethnocentrism (CET), distinguishing between Hard Ethnocentrism (HET) and Soft Ethnocentrism (SET) and how they influence Purchase Intentions (PIN), and investigates gender as a moderating Aftermarket Parts variable.372 Latin American native consumer electronic survey data were collected, and an analysis of a